Your property’s website is your digital front door, and making it effortless for guests to reserve a room directly with you is one of the best ways to grow your accommodation business.
A 'Book Now' button acts as your direct gateway to accepting instant, commission-free reservations right from your own website. It connects visitors seamlessly to your NightsBridge Booking Engine, allowing travellers to view live dates and lock in confirmed bookings without any back-and-forth.
Here is a guide to why a direct booking button makes such a big difference, why it works much better than embedding your calendar in an iFrame, and how to get it onto your site.
Why add a 'Book Now' button to your website?
Adding a clear booking button provides several major benefits for both you and your guests:
- Instant, live availability: Travellers can check live room availability and secure their stay immediately. Because they can book on the spot, they won't feel the need to head over to an online travel agency (OTA) or another property to find an instant booking option.
- Zero commission: You are never charged commission on bookings completed through your NightsBridge Booking Engine.
- A better return on your website investment: A direct booking button turns casual browsers into confirmed guests, ensuring you get the absolute most out of your website.
Why a direct button works better than embedding with iFrames
We always recommend linking a 'Book Now' or 'Check Availability' button to your booking engine rather than embedding the booking calendar directly inside an iFrame on your webpage.
Here is why linking to your engine with a button delivers a superior booking experience:
1. Total guest security and peace of mind
Your NightsBridge Booking Engine is protected with Hypertext Transfer Protocol Secure (HTTPS) encryption. If a booking engine is embedded inside an iFrame on a website that does not use HTTPS, prospective guests may hesitate to enter their personal and payment details if they are not confident the page is secure. Linking directly to your secure engine gives guests complete confidence from the moment they book.
2. Smooth, mobile-friendly design
The NightsBridge Booking Engine is fully responsive, adapting effortlessly to smartphones, tablets, and laptops. By contrast, iFrames are inherently rigid and do not adapt well across different screen sizes. Embedding via an iFrame can cause the booking calendar to display awkwardly or scroll poorly on mobile devices, which can frustrate guests and cost you potential bookings.
How to add the button to your website
Getting your button live on your site is simple:
- Your website designer can add it: You can share your direct booking engine link with your web developer or designer to place on your pages.
- We can do it for you: If you'd like a helping hand, the NightsBridge team can gladly set it up for you!
Looking for technical instructions?
For step-by-step guidance, code snippets, and button styling tips, please explore our practical tutorial on How to add your Book Now or Check Availability buttons to your website for more information.