Using tracking tools like Google Analytics, Google Ads, or Google Tag Manager is a fantastic way to see how guests find your website and what makes them click that "Book Now" button. But if looking at tracking codes makes you feel a bit nervous, please breathe easy! You don't have to tackle the technical setup alone.
While we don't write the custom tracking codes ourselves, our team is more than happy to load your completed scripts onto your NightsBridge Booking Engine for you.
Here is our simple, step-by-step guide to getting your website tracking set up smoothly:
Step 1: Decide what you want to measure
First, think about what information would be most helpful for your business. Do you want to see how many people are visiting your booking engine, or do you want to track the exact moment a guest completes a booking?
Tip: If you work with a website designer, SEO specialist, or digital marketer, have a quick chat with them about your goals. You can simply share our technical guide, Understanding website tracking on your Booking Engine, with them. It contains all the technical details they need, including which pages can be tracked and what booking details are available.
Step 2: Prepare your tracking script
Your web developer or marketing specialist will need to generate the specific tracking code (or script) for you.
A friendly reminder: Because tracking codes are created by outside services (like Google), NightsBridge doesn't create or make changes to third-party scripts. Make sure your expert has the script fully completed and ready to go before you send it to us.
Step 3: Confirm where the script must go
Different tracking scripts are designed to do different jobs. Your marketer or web developer will need to tell us exactly which section of your Booking Engine the script should be added to. If you have more than one script, just let us know which one goes where!
Step 4: Send the details to our team
Once your scripts are ready, simply get in touch with NightsBridge Support. Please send us:
- Your completed tracking script.
- The Booking Engine section where it needs to be placed.
- Any extra placement instructions from your web developer or marketer.
Step 5: We'll handle the rest!
As soon as we receive your details, our support team will arrange to have your scripts safely added to the correct sections of your Booking Engine.
- Need to make changes later? If a script ever stops working or needs a quick update, please get in touch with the person or agency who manages your marketing. Because we don't write the code, they are the best people to help you troubleshoot or adjust the script itself.