How to use "Promo Codes"

Promo Codes are just one of the ways you can create discounted rate offers to help increase commission-free, direct bookings from your own website.

Here we share some basic tips on how to use them effectively.

Promo Codes for targeted time periods.

You can create and share a Promo Code to help generate direct bookings around certain time periods such as:

1. Themed promotions

Encourage forward bookings by creating a promo codes that offers a discount on stays booked during a certain time period.

Promo Code: BRAAIDAY

Offer a discount on stays booked for the Heritage Day long weekend.

Promo Code: COSYWOMEN

Offer a discount on stays booked in August (Women's month).

2. Online sales

A good example of this type of promotion is a traditional Black Friday online sale. These are often referred to as Flash Sales, where a discount is offered that has a limited booking window to book for a stay during any desired period. This is a great way of motivating guests to book immediately before they miss out on the deal.

Promo Code: BLKFRI21

Booking window: 26 November - 3 December 2021

Travel period that the discount applies to: 1 February - 31 August 2022

Repeat booking incentives

This type of promotion is a great way to encourage individual regular or returning guests to book direct with you next time.

Promo Code: COSYAGAIN

Send a personal email offering a small discount for their next visit along with a 'straight-to-the-rate' link to make the booking.

Rewards for good customers or booking agents

This type of promotion is effective if you want to find a way to incentivise repeat business and to reward Agents that bring you a lot of bookings.

Promo Code: AGENTNAME

Offer them a Promo Code that will unlock a further discount if they increase the the amount of bookings they bring you. This is a nice incentive for your agents to motivate more bookings with you.